They’re definitely not doing well in the “casual cloud user” space, which hurts them because nobody is familiar with their console and APIs. Everyone knows how to do stuff on AWS because we’ve all done personal throwaway projects there. Somewhere else in this thread someone posted their notes on the confusing console, and reading through it, it doesn’t look any more complicated than AWS to me, but familiarity is valuable. Maybe this is a play for that type of usage.