Sounds like there's a lack of communication if Cloudflare published a benchmark blog post without the tech lead even knowing (better yet, finding out about the competitor's post first!).

I imagine it's pretty normal for the front-facing blog/PR department to be a bit disconnected from development, but we can't entirely blame Fastly for "complaining" seeing as Cloudflare already uploaded a bit of a diss post.

Anyways I think I once read a phenomenon where corporate environments eventually reach a point where the outside world knows more about the company than the employees. Not sure if this is actually an example of that or not.

Also I agree these blog posts are all kind of meaningless and people should do their own investigation if they're considering alternatives.