I think this is a symptom of PMs (and devs) being hyper-focused on the pain-points of their customers. They launched The Product a year ago, but ever since then users have complained about Problem X. The fact that The Product is amazing and creating real human value, is kind of irrelevant, both to the company and to the users who are suffering Problem X. Those users are raising hell. Meanwhile, tech corporate culture holds as a basic tenet that if your product is done, it's dead. But solving Problem X requires re-thinking the entire UI, so off we go.