Amazon is a website, the cost of visiting a different website is pretty much zero.
The cost of not being on Amazon increases as Amazon's size increases. Is there a point where that becomes unfair?
In my opinion, not yet in the case of Amazon. As I listed, they numerous competitors, and one hardly needs Amazon to obtain their goods. It is trivial to throw up a non Amazon retail website.
At least I can think of many more businesses where consumers do not have an option and extremely high switching costs that need to be dealt with first. Such as a home’s wired internet service provider. That is an unfair advantage that needs the government.
I would say the iOS/Android duopoly is another big one.
The inconvenience of needing to go to a different website (which already exist) is not.
To me it seems like this amount of commerce concentration can exaggerate existing economic disparities.
Anyway, I hope you're right and it works out well for everyone!