Buzzfeed reminds me of fast food, where there’s a few specials of options for show like “Look we have a salad! Look healthy!” but 98% of everything else produced is crap made as cheap as possible to sell it at volume.

Buzzfeed’s money maker is “fast-news, volume-articles”, and I expect investors to double down on that. They are not going to be ok with producing 6 high quality articles a month that take a ton of time to produce with a short window of monetizing when they could just pump out 1000 crappy articles a month and use those as hooks to siphon ad revenue from.