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Re:BuzzFeed to go public, after shareholders approve SPAC deal by ArtTimeInvestor on Monday December 06, 2021 @09:19AM (#29459991)
This announcement made me check out BuzzFeed for the first time.

How do other people get there?

From what I can see, the business model is to have a flood of cheaply written content (My guess would be the average article costs them like $10 to produce?) and then monetize visitors via ads?

Re:BuzzFeed to go public, after shareholders approve SPAC deal by dtech on Monday December 06, 2021 @09:29AM (#29460101)
Visitors mainly come social media sites or other aggregation sites and Google. Your analysis about their model is right. They even are mentioned in the top Urban Dictionary definition of clickbait [1]

[1] https://www.urbandictionary.com/define.php?term=clickbait