Sure it's nothing new that companies try to show you ads. But in the same spirit I always turned down volume or switched channel on TV when ads were on. This was in the past. These days I don't even bother watching channels with ads.

I personally would not be sad if the whole ad industry became less significant and we had more paid services. They also tend to be longer-lasting than many ad-sponsored services. Also I am the customer and can demand certain things, whereas with a free service I can demand nothing and I am not the customer.

As a student I made a few small Android games with ads. They brought in a few hundred bucks. Then I was blocked by Admob for whatever reason. At this point I learned what a crooked business this is and I swore that I will never make an ad-sponsored app again. If I have an idea for a product/service that will only work in that setting it will not even go on my list.