While I agree this is demonstrative of overall less than adequate security practices, I’m unsurprised that a company that started with making hardware and only later added cloud functionality beyond a website/store was not initially setup as you described. What you described is the sort of setup I’ve been involved in the transition from what Ubiquiti has and what you just described, and it can be quite a lot of work to make that transition, if the industry involved didn’t have regulatory risk management drives, it’s entirely possible that it would have been considered more expensive than it was worth.

Ubiquiti now has public evidence their security posture is inadequate and there will be pressure for them to demonstrate they have changed this situation.

It’s very difficult to completely prevent malicious actors engaging in deliberate efforts to infiltrate and plan actions like this once they have any measure of access and trust. What matters now is how they respond to it.