$90B isn’t that big though? That is, I don’t think ‘$90B industry’ should mean ‘big important thing’ for example I picked some others at random and for the steel industry I get $100–200B though that might be limited to certain types of steel in the US (and I’m not really sure what these numbers are measuring anyway), and for cloud computing I get a ‘market size’ of $200–250B. I don’t really know if those numbers are particularly comparable or representative of non-gaming industries.

But anyway, wouldn’t unique items or virtual property just be an extension of the kind of loot box (and marketplace) mechanics that people seem to complain about a lot online?