Re:Custom research-backed solutions to any business problem ...
by mekkie on Saturday December 04, 2021 @01:04PM
(#29442758)
(PSA: I'm the founder of nonfik and the maker of this tool)
Without giving too much away, there's definitely a little bit of a gotcha here. We wanted to call attention to the bait-and-switch tactics that have become completely acceptable in b2b content marketing, especially gated content. It makes us sad that these have devalued the medium to the point of all-ebooks-suck-forever
They don't all suck! Some do, but some also REALLY REALLY don't. (We'd know, we've read 100 over the past several months)
So we're creating a platform where the not-so-great guides can no longer hide behind splashy landing pages and big ad spends--where the best content will rise to the top. We're wrapping up development on that now and planning for a beta launch on January 10.
For anyone that's curious, this tool was created 100% in webflow, without any additional code.
Please let us know how you feel about the experience and if it changes the way you view free guides/ebooks.
Re:Custom research-backed solutions to any business problem ...
by annetipasto on Saturday December 04, 2021 @01:22PM
(#29442965)
Well no, not an actual computer algorithm. There might be a linguistic case for a classical human-powered algorithm, if we extend it past things like logic problems: "a set of instructions for solving a problem or completing a process/task." But even as a mathematical concept, people were creating and applying the idea of an algorithm literally thousands of years ago because we're the original computer, right...so...kind of a throwback here lol
Without giving too much away, there's definitely a little bit of a gotcha here. We wanted to call attention to the bait-and-switch tactics that have become completely acceptable in b2b content marketing, especially gated content. It makes us sad that these have devalued the medium to the point of all-ebooks-suck-forever
They don't all suck! Some do, but some also REALLY REALLY don't. (We'd know, we've read 100 over the past several months)
So we're creating a platform where the not-so-great guides can no longer hide behind splashy landing pages and big ad spends--where the best content will rise to the top. We're wrapping up development on that now and planning for a beta launch on January 10.
For anyone that's curious, this tool was created 100% in webflow, without any additional code.
Please let us know how you feel about the experience and if it changes the way you view free guides/ebooks.