Re:Groupon Traffic Declines Nearly 50%
by mikecolella on Wednesday August 31, 2011 @02:23AM
(#2944549)
We monitor millions of urls with adsense and other ad networks every day and I can confirm that Groupon is only advertising a tiny fraction of what they were 3 months ago through these channels, web-based US traffic.
Re:Groupon Traffic Declines Nearly 50%
by prostoalex on Wednesday August 31, 2011 @01:49AM
(#2944482)
Their ads still show up on a bunch of site running AdSense, so they might still be buying the remaining inventory.
They did invest into their mobile presence, and not sure how Hitwise is account for application traffic over carrier networks.
If that works in the short term, it could make their growth numbers look terrible but make them closer to breaking even (if not outright profitable), possibly delaying the need to bring in fresh capital or at least making their business look like it's worth something, if not $20B.
Continuing to buy boatloads of traffic probably isn't sustainable and while it's possible they could stop buying ads altogether and have a few profitable quarters riding the wave of customers they bought over the last few years, that's not sustainable either.