Whats so hard to understand the difference between <form> and <cfform>? Everything cold fusion related starts with a <cf... <cfif> If you don't like it, you can also use a <cfscript> tag:

<cfscript> if(noob) { greetings = "Hello Coldfusion N00b"; } </cfscript>

<cfoutput>#greetings#</cfoutput>