It never results in what the big brand wants, some have even gone bankrupt on the wake of it.

Over all it’s more a capitalism thing though. Companies simply become inherently evil entities when they reach a certain size, and on the odd chance they don’t that is not the norm.

We’ve sort of solved it here in Denmark, by having co-operative ownerships where the profits all go back into the companies, which tends to keep their investor based competition in check, but there is no competition to Lego.