> Because then when Amazon cranks prices, like they are doing, customers could go elsewhere and pressure them to stop.

> Amazon would have to provide a service that was actually worth the premium they charge. Perish the thought.

I don't follow this argument... They need to raise prices, to put pressure on themselves to provide a better service to customers because they raised prices?

I am not a fan of the tech oligopolies, there are tons of legitimate criticism of them but this seems circuitous