You're not "punishing" them by passing off the higher costs of that channel to the consumer. You're creating an incentive to buy your product via lower-cost channels, so everyone wins (except Amazon).

No only the business wins here, I'm on Amazon's site because I want to order from Amazon. I don't want to deal with ur shitty shipping and re-entering all of my information constantly.

If those are benefits you value, you should be happy to (indirectly) pay Amazon the premium that they charge for it.

So then pay the Amazon premium. Why should I pay more off-Amazon because you want to shop on Amazon?

Because you choose to put ur product on that platform. Because I'm more likely to purchase the item if it's on Amazon. The fair pricing rule is literally pro consumer.

If I'm selling widgets and eBay wants a $5 cut while Amazon wants a $10 cut, it is Amazon that is asking for $5 more. Not me.

The customer doesn't care. It's the price of business. Charge the same price or don't use the platform.

Wow, this thread is lousy with Amazon spin doctors!

A. It's Amazon doing the charging, B. No, it's the price of a regulatory environment that frees the largest distribution channel from the need to compete on price, and C. we're talking about the legality of retaliating for exactly that.

A. who sets the price? ... not amazon. B & C You want to pass on standard costs of business on to the customer. The fair pricing rule restricts that practice and is pro consumer. As a consumer I don't care the rule hurts ur bottom line. Just like sellers paying for fake reviews should be criminal fraud.

This practice is anti-consumer and pro-Amazon. The "fair pricing rule" means the Amazon-related costs of doing business are spread across all a business' pricing rather than only the Amazon-sold merchandise. This can mean higher prices for non-Amazon customers. This benefits Amazon, has some (possibly small) negative effect on margins and/or sales for the business, and costs customers more.

The best you can argue for is that if you are an Amazon customer, you're paying less for the convenience of Amazon than you would be otherwise; but it's not clear that's a net win for consumers at all.

Don't hold your breath on that last one. Fake reviews are good for Amazon, so they will continue unabated.