Totally understand that $15 per month seems like a hefty price tag for a new product, but it's the lowest we could go since we pay human coaches for check-in calls with users.

The average personal trainer charges $30-39 per session depending on whose data you check. Assuming 1 session per week, the price of a personal trainer is $120-156 per month and our combined software and 1:1 human solution is <1/10th of the price.