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Re:FTC sues to block Nvidia-Arm merger by ttt333 on Friday December 03, 2021 @10:27AM (#29431082)
The terminal point doesn't necessarily have to apply for the company, or even the financial asset based on the company.

There is an simple model in finance [1] that collapses an infinitely growing stream of cash flows into a finite present value. So to your example of coca-cola, even if you assume they will exist and distribute growing profits forever, you can still find a terminal value.

[1]: https://corporatefinanceinstitute.com/resources/knowledge/va...

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