Nice! Here's to hoping it's successful and provides benefit to people, and doesn't trigger some startup founder to think they can "monetize all that potential you're leaving on the table" or some such.

I say that jokingly, but honestly, a non/not for profit is probably an really good way to structure some of these things to do an end run around both the market and people's expectations, so I sincerely wish you the best in whatever your endeavor is (and you can consider this me politely asking what it is, so you don't have to feel like you are injecting it into the conversation). :)