Neither is Instagram. But you just mean that Netflix uses a paywall model whereas Instagram uses a pay-with-attention-to-ads.

I mean the old adage "if something is free then you're the product". For Netflix you're the customer, for Instagram you're the product.

I understand, and that's what I meant. However, we need to get past that adage. It suggests to people that we can't have actually free things ever. But there are tons of examples of things that really are free from natural resources that are abundant to the sorts of software that are trivial enough for some volunteers to make and distribute without compromises.

In other words, we can pay with money or by allowing ourselves to be monetized (via attention to ads or other manipulations and invasiveness) *OR* we can actually have things be free. There's negligible cost to enjoying Mozart or Mark Twain, and a few orders of magnitude more stuff could be public domain if that status weren't sabotaged to support our cancerous growth-forever economic model.

Anyway, I agree with you completely about Netflix vs Instagram. And while Instagram can be described as pay-with-attention-to-ads, it's definitely valid to see it as most users are the product for the actual paying customers (the advertisers). The reason I like the "pay-with-attention" framing is to prompt everyone to always be asking "how am I paying?" and sometimes the answer is "I'm not, it's actually free, no catch" as that opens more options to consider than the binary "am I the customer or the product?"