Re:“The Pirate Bay can’t be stopped,” co-founder says
by kingcharles on Tuesday November 30, 2021 @09:11PM
(#29399863)
Also, humans are weird, so A/B testing, if taken to its logical conclusion, will produce surreal results. What makes a human buy something is really not that well understood, IMO.
For instance, I was in charge of design for a mortgage lender's web site. I begged my manager to let me try (for lulz) an A/B test replacing the photo of the woman call centre operator next to the quote form with a photo of a Labrador retriever wearing a headset (you knew he was a professional because he also wore glasses and a necktie). The dog form consistently outperformed the woman by 19% but we had to roll it back after a couple of weeks because.. well.. dog.
For instance, I was in charge of design for a mortgage lender's web site. I begged my manager to let me try (for lulz) an A/B test replacing the photo of the woman call centre operator next to the quote form with a photo of a Labrador retriever wearing a headset (you knew he was a professional because he also wore glasses and a necktie). The dog form consistently outperformed the woman by 19% but we had to roll it back after a couple of weeks because.. well.. dog.