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Re:Ask HN: Has Google search become quantitatively worse? by marginalia_nu on Tuesday November 30, 2021 @02:36PM (#29396440)
The problem is that even quality sites die. And when they do, their domain gets poached and suddenly it's not a quality site anymore. But according to the ranking algorithms it's the same site, since its quality is measured by how many links it gets.

Coopting quality sites is a bit of a cottage industry. There is also a significant amount of hacked wordpress sites. Their domain may be quite reputable, but they're unknowingly host to a ton of spam.

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