Good question. Most of our users integrate what they get from the branding process into their site, in a few different ways. If you haven't yet picked a template, you can use our design aesthetic suggestions to help you pick one. Once you have a template, it's typically pretty straightforward to override colors and fonts, giving you some degree of branding. Our users with technical backgrounds find it pretty easy to buy a design from us and implement it using their frontend framework of choice.