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Re:What Kills Startups? A study. by SoftwareMaven on Monday August 29, 2011 @06:03PM (#2939247)
I'm not sure how else they could term it if they want a consistent label for all stages. Colloquially, it would be "they got too big for their britches", but that doesn't come across well in a study.

It would probably be better, though, to have phase-specific terms. It would probably make it easier to identify with each phase.

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