A pretty neat way of ingratiating himself with right wing elites and a promising route to political power.
This is the two wings of the business party arguing over which one of them better represents actual people.
Yeah, Trump attempted some left wing populist rhetoric just before he won but it was just rhetoric.
But instead, that wing has been taken over by white ethnic stuff and culture war (like right populist parties in other countries), which makes that sort of alliance very difficult.
Big business would seem to be the beneficiary of this situation.
Though obviously yes, in the voting booth, "Republicans bad" is a sufficient level of nuance.
The best we could probably hope for is that those two wings of the party turn on each other but as Trump demonstrated they seem to be able to find enough common ground to work together.
[0] https://tinkzorg.wordpress.com/2020/05/07/on-strasserism-and...