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A comment on Vinegar: Safari extension that replaces YouTube embeds with HTML5 video tags. Parent comment
1. Someone makes a good newsletter and reports high engagement
2. Anecdotes circulate in the pre-alchemy world of marketing
3. Everyone tells their boss they’ll get great engagement if they launch a newsletter, omitting the “if we do the hard part of producing good content”
4. Nobody remembers that if they’d put good content on their website people would have read it there, too.
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1. Someone makes a good newsletter and reports high engagement
2. Anecdotes circulate in the pre-alchemy world of marketing
3. Everyone tells their boss they’ll get great engagement if they launch a newsletter, omitting the “if we do the hard part of producing good content”
4. Nobody remembers that if they’d put good content on their website people would have read it there, too.