In the current state of things, having a straightforward website is a competitive advantage. There's a reason I prefer StackOverflow links and completely avoid Pinterest.

The website I live from counters all of these patterns. Nothing appears above or in the content, only below it. There are no popups, no calls to actions and no GDPR notices. It's just one page of uninterrupted text. Everything else appears under the article. This has worked really well for me.

The way I see it, if your business model involves adding friction, you're doing something wrong.