Although I take issue with trotting out single lines out of context, I'd say that this is in line with that. The "one -- preferably only one -- obvious way to do it" is to make everything a module. The confusion stems from not knowing how to deal with Python modules, not from anything Django is doing. If you know Python, you know how Django handles things. There's no (or, very little) magic involved.
"There should be one-- and preferably only one --obvious way to do it. "