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A comment on Zillow lost money because they weren't willing to lose money. Parent comment

Re:Zillow lost money because they weren't willing to lose money by sokoloff on Saturday November 27, 2021 @10:50AM (#29361035)
Do you think that A/B or multi-variate testing works in general?
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Re:Zillow lost money because they weren't willing to lose money by silvestrov on Saturday November 27, 2021 @01:26PM (#29362197)
In some cases A/B testing works very well and in other cases not at all.

So it is easy to test UI changes, but difficult to find out why people do what the do.

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