Some popular breakfast syrups are prohibited from being called "maple" as they don't contain any. If genuine maple syrup is super popular where you are, great for the Canadian producers.

As a Canadian, I assure, you I'm quite able to tell what is maple syrup and what is not....

Nothing personal meant. I didn't understand your NWO acronym, and some searches of it yield some very strange results. I'll guess North West Ontario since you identify as Canadian? I know that area well. Or, to be pedantic, you might be a Canadian in North West Oklahoma or North West Oman (which would really blow my mind that maple syrup would be so popular there)? All I meant was that the major food processors who make breakfast syrups really don't go out of their way to differentiate themselves from true maple syrup.

No offence taken. Born in Thunder Bay, High School in Fort Frances, family from The Soo! Lots of real maple syrup in those towns, at least amongst our family and friends!