Re:Dollar Tree says US$1.25 price point to become new standard
by rsj_hn on Tuesday November 23, 2021 @04:09PM
(#29323573)
> In the US, half of shoppers buy groceries from a dollar store.
I think you are misreading the (ambiguous) mashed.com text, "More than half of shoppers now visit dollar stores to buy groceries, eMarketer reports, up from 21 percent just a few years ago.". It does not mean that more than half of all grocery shoppers buy their groceries at dollar stores, but that more than half of dollar store shoppers are shopping at the dollar store to buy groceries.
Actual market share of dollar stores in the grocery business is 2.9%, but this is expected to increase to 3.2%
I think you are misreading the (ambiguous) mashed.com text, "More than half of shoppers now visit dollar stores to buy groceries, eMarketer reports, up from 21 percent just a few years ago.". It does not mean that more than half of all grocery shoppers buy their groceries at dollar stores, but that more than half of dollar store shoppers are shopping at the dollar store to buy groceries.
Actual market share of dollar stores in the grocery business is 2.9%, but this is expected to increase to 3.2%
https://www.supermarketnews.com/issues-trends/will-supermark...