I was going to cite the same section, but what the author fails to notice or mention is a massive amount of inflation circles the planet right now that has not been seen since the 70's, which is perhaps before his time, but he may have noticed being based in London the BBC's Faisal Islam has already dropped it into a report that the Bank of England is seeing 5% interest rates in 2022 with inflation remaining on its current trajectory! When money becomes tight due to things like inflation, selling becomes harder because people want quality because it adds value and this "London-based employees who prioritised technological purity over commercial success" is to put it another way, quality, which will hurt the competition. When money is cheap due to low interest rates, people throw it around like confetti, when money becomes expensive, we will see who is not wearing a swimming costume when the tide goes out. Helicopter Ben is at it again. https://www.bbc.co.uk/news/world-us-canada-59358070