On top of that there are many new small to medium launch vehicles in the pipeline.

Astra just made it to orbit a few days ago. Firefly almost did, and might very well do so on the next attempt. Relativity is supposed to launch next year. And then there is Blue Origin New Glenn , which also may (eventually...) be ready.

The launch market hasn't really grown much, despite Falcon 9 lowering the cost quite a bit. SpaceX gets a majority of revenue from government launches.

I wonder what will happen to all those new companies.