Build an inferior product (fueling takes 25x longer than a gas powered car) then charge you more to make it less inferior. I think electric vehicles are cool but when you push aside the eco/tesla fanboyism, the fact is that Tesla makes a car with one of the worst service records (next to last) of all the cars rated and when you take away all the government subsidies the car is hugely overpriced. A nice Audi A6 or A8 is a far better deal.