I have issues with a LOT of stuff, but ads on the login screen, telemetry that can't be opted out of, privacy invasion, Cortana that is literally malware and the list can go on for days - which people did push for this? The janitors?
Excuse me, but your explanation is just a personal anecdote. Management approved on all this crap and bloatware, you can't realistically cop out that "ohnoes all the PMs at Microsoft I've ever known are more interested in the company's image etc and haven't been actively pushing for this stuff".
I mean, we SEE IT. How tf did all this stuff end up in the OS? Somebody stumbled and landed face first on a keyboard and this crap wrote itself?
Edit: how can upper management ask for this stuff from their underlings if they have no clue about what is happening or what the users want? I also apologise for the harsh tone, but I am so done with Microsoft products I can't help being upset.
And what's that person role? Someone I feel its not a VP of quality insurance who made that decision.
Speaking as an ex-PM at MS, just about every individual contributor PM I've met at MS cares far more about reputational impact than making some little metric go up (even if it's a revenue metric).
I get that it's easy to use the PM discipline as a whipping boy because it's a PM's face that is associated with product changes, but I've rarely seen one at MS actively push for this kind of stuff. In the overwhelming case, they argue with their management structure for a while and get dragged kicking and screaming into a decision that they think is dumb, but they're told to own it anyways.
Typically the decisions of the boneheaded variety are made much higher up the org chart by higher-level middle management in the company who don't use the products they own and are (often) pretty thoroughly unaware of what their users actually care about. These decisions suck really bad too, because they overshadow countless other great decisions made by truly excellent people in similar positions.
Of course, it's entirely possible that everyone involved in something like this thinks it's awesome right up until it gets announced/released. I've just never actually seen that before.