I remember standing in an elevator with my manager on the way to sign a contract for a new bit of software. It would cost us 100k per year for this software. I asked my manager, “don’t we already have this product in-house, at least most of these features?” Their answer: “who cares? It’s not my money.”

I think there’s not so much an incentive problem, but more of a “hiring the wrong people” problem. People that literally don’t give a crap about anything but their next bonus or raise.