Re:Android income experiment - or why AdMob sucks
by whalabi on Friday August 26, 2011 @12:59PM
(#2929047)
Agreed, small sample. However ads on the preferences screen of live wallpapers is common practise. Don't see why the results can't be extrapolated unless amount of requests effects inventory served. I'm new to ads - is this true?
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Re:Android income experiment - or why AdMob sucks
by lurker19 on Friday August 26, 2011 @01:18PM
(#2929126)
First, in this case, sample is so small that noise dominates.
On your main questions, yes, established apps with known average-beating clickthrough and (where possible) targeted demographics are matched to higher-paying-per-click lower-volume advertisers.
This is done to optimize total revenue through the network, and to avoid showing all the impressions of a high-paying advertiser on a junky "back page" that has low CTR and low spend.
Now, if you are a "brand" advertiser who values impressions and not clicks, you might be happy on the free back page.