Re:Android income experiment - or why AdMob sucks
by aresant on Friday August 26, 2011 @11:42AM
(#2928803)
In the "be careful what you wish for" files, the glut of mobile inventory is about to bring a scourge of affiliate / direct response driven solutions.
In the world of TV & Radio the "remnant", or unfilled inventory, has shifted in the last 10 years to performance advertising / per inquiry.
Fantastic stuff like payday lending, marginally legal insurance schemes, weight loss pills, etc have all gotten major traction due to an over abundance of ad inventory.
I'm mentioning this because with the excess of unsold mobile inventory app makers are looking for solutions, and affiliate marketers and direct response guys are going to start coming on strong.
At Affiliate Summit last weekend this was the topic du jour.
Reminded me of the last go around when the affiliate marketing world was fired up about the new "advertorial" format.
Hold on to your crash helmets, I predict ugliness ahead.
In the world of TV & Radio the "remnant", or unfilled inventory, has shifted in the last 10 years to performance advertising / per inquiry.
Fantastic stuff like payday lending, marginally legal insurance schemes, weight loss pills, etc have all gotten major traction due to an over abundance of ad inventory.
I'm mentioning this because with the excess of unsold mobile inventory app makers are looking for solutions, and affiliate marketers and direct response guys are going to start coming on strong.
At Affiliate Summit last weekend this was the topic du jour.
Reminded me of the last go around when the affiliate marketing world was fired up about the new "advertorial" format.
Hold on to your crash helmets, I predict ugliness ahead.