I agree with the point but I will say that that's not how bundle pricing works. If you have 100 channels and you want to pay for two of them, the price doesn't go from $100 to $2, it goes from $100 to $90 (arbitrary high number here) because you have people who are willing to pay $45 even though you only want to pay $1. At that point, most people say just give me the other 98 channels

https://coda.io/@shishir/four-myths-of-bundling