It actually doesn't make any logical sense that baseball cards have value. They are stock photos printed on card stock. They sold for pennies. I don't own the rights to the image. I can't even play any sort of interesting game with them in the same way I could with Magic the Gathering cards or Pokemon cards. I simply own the card and can resell it to other people and try to assemble interesting collections and discuss with other collectors. There really is no other utility other than that.
Bored Ape Yacht Club has memed itself into relevance, as indicated by your casual mention of their brand. They are digital collectibles but they also have become a true club in the sense that there are exclusive events both in real life and in the metaverse that BAYC holders get access to.
They also have gaming franchises in the works. And I imagine if U.S. securities laws weren't so draconian, they would probably arrange profit sharing among holders for proceeds from merchandising the franchise.
But for now, ownership of a BAYC grants you ownership of a meme. That's not an insult, by the way, quite the contrary. Human culture is memes all the way down.
Any object that is post-scarcity (like digital images) is incompatible with the business model of NFTs... except in its circle of believers.
https://www.amazon.com/DECORARTS-Leonardo-Davinci-Classic-Re...
Obviously, the real mona lisa or the mickey mantle card has value because they were painted by famous artists, or signed by a famous baseball player... But at the end of the day they only have value because someone says they have value.