How the hell are current markups unsustainable? I don't know how many deliveries the average driver does in a day but it can't be more than a few bucks worth of their time. Yet somehow my receipts are marked up 30-50%, in a myriad of different ways: service fees, convenience fees, invisible markups on menu items...
Convenience is not worth that much to me. I really wish it wasn't worth so much to others
It is a seriously weird how common rhetoric to pretend only tech companies entering into a consumer space generate CO2 at all - as seen with Amazon and food delivery companies.
Really the food isn't having a premium attached to it - it is actually being subsidized by investors who expect to make up their losses with increased volume. It would be even more expensive with a sustainable business model.