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Re:OKRs masquerade as strategy by sokoloff on Monday November 15, 2021 @08:16PM (#29235383)
> purposefully choosing goals that you do not know how to achieve, which is a problem

Purposefully choosing goals that you don’t yet know how to achieve is one of the powers of OKRs; they’re not meant to be limited to project plan-style marches towards a known outcome.

Take the classic YouTube “one billion hours in daily user watch time” by the end of 2016, which was about a 10x multiple over their 2012 stat. There’s no way they knew how to reach that goal, but the objective helped them to align and constantly make small decisions in support of that goal (instead of other conflicting goals, each of which could be argued to be good for Google in a different way).

Re:OKRs masquerade as strategy by jawns on Monday November 15, 2021 @08:55PM (#29235714)
So why 10x rather than 5x or 20x?

Did somebody in the room say, "We've crunched the numbers, and our best estimation is that if we orient all our resources toward achieving this goal and put forth our best possible effort, we'll be able reach 5x."

And then did somebody else in the room say, "I agree. So let's be extremely audacious and shoot for 10x"?

Either the first person was miscalculating or the second person was being unreasonable.

Re:OKRs masquerade as strategy by sokoloff on Monday November 15, 2021 @08:59PM (#29235759)
I wasn’t there, so I’m guessing.

If you know how to do 4x, but think 10x is epsilon away from “best possible”, you set a 10x objective even if you only know how to hit 4x.

Re:OKRs masquerade as strategy by Jedd on Saturday November 20, 2021 @04:57AM (#29286783)
But why?

As per the spirit of parent's question - either you're assuming something impossible, or you're setting a goal to achieve something that is possible (in which case why haven't you scoped it out clearly & sanely).

Re:OKRs masquerade as strategy by 1123581321 on Wednesday November 17, 2021 @12:18AM (#29249517)
It's a mix of product/tech knowledge, calculations upstream of how much Google needs from the YouTube business, and some savvy in understanding the people in the YouTube organization. Another mix of people in the same situation would probably come up with a different number, and neither would necessarily be wrong, or necessarily under- or over-analyzing relative to their capabilities.
Re:OKRs masquerade as strategy by garfieldnate on Tuesday November 16, 2021 @05:45PM (#29247253)
After reading this, I feel like my company has been mis-using OKR's. We're always asked to make 3-month team OKR's plus personal OKR's under the same guidelines (70% achieved is doing good). It always felt like cargo-culting to me. No one was ever enthusiastic about them.