I’m afraid 24 is not young in this context. Teens are what these companies seem to care about (judging by the ad budget in the hundreds of millions), and in that demographic Instagram is behind both Snapchat and TikTok. It would seem that social media apps are like music: teens want an exciting new thing of their own (which, well, I have bad news about the coolness of music you like…)

Perhaps WhatsApp’s position is stickier, I’m unsure of it’s importance I’m driving revenue however.