The problem as I see it is that if you really want a dumb TV, you generally have to settle for an off-brand, or lower quality, smaller, or older. Hisense has a 75 inch option on the rtings list that is rated fairly well, but what do I know about Hisense? Sony has one ad-free TV on the list but it's several years old now. Most of the rest are Vizio, ironically. And why should I trust them not to send out an update that changes the behavior of the TV to include ads?