Apple buying Google ads for high-value subscription apps

Re:Apple buying Google ads for high-value subscription apps by tmoravec on Sunday November 14, 2021 @02:38PM (#29219921)

Without the Apple's ad, wouldn't there be some _other_ ad instead? Presumably a competitor's, or the brand's own, paying the Google tax?

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Re:Apple buying Google ads for high-value subscription apps by GeneralTspoon on Sunday November 14, 2021 @05:47PM (#29221492)

Yes, but if their own ad converts the user to a paying customer, they don't pay 30% of their revenue to Apple.

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Re:Apple buying Google ads for high-value subscription apps by RileyJames on Sunday November 14, 2021 @06:52PM (#29221925)

Yes, but an ad to a competing product would become very expensive, as it wouldn’t convert and it’s cost (cpc) would increase as it is deemed less relevant.

Or the the developer would run their own ad.

But those are very different propositions to a middle man running a ‘genuine’ ad which simply takes a cut.

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