Launch HN: Hightouch (YC S19) – Sync data from data warehouses to SaaS tools

Re:Launch HN: Hightouch (YC S19) – Sync data from data wareh... by soumyadeb on Thursday November 11, 2021 @09:40PM (#29195773)

RudderStack founder here.

We tend to believe we have a pretty good reverse-ETL product too which can be used standalone without event collection. Best is class is a moving target anyway and upto customers to judge :)

However, I do agree on the point around focus. Our positioning, go-to-market, pricing, use cases etc are centered around building the end to end customer data infrastructure. There are folks who already have pieces of the stack or don't need a full CDI (e.g. non PLG B2B companies) and only need reverse-ETL.

The market is enormous so I believe we both will do great. Congrats on the launch.

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Re:Launch HN: Hightouch (YC S19) – Sync data from data wareh... by tejasmanohar on Thursday November 11, 2021 @10:48PM (#29196143)

Agree RE: focus. Rudderstack is a bundle and there is a place for that.

Hightouch is 100% focused on activating data from the warehouse. Everything we build is Reverse ETL or built on top of Reverse ETL - that means we spend every waking minute thinking about progressing the Reverse ETL space, just like Fivetran are laser-focused on SaaS data ingest or Snowplow on behavioral/event data ingest (other parts of the Rudderstack bundle)

We're a big fan of RudderStack's drive. As an ex-Segmenter, I can say that competing with that team is not easy. Best of luck! We will continue watching from the sidelines :)

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Re:Launch HN: Hightouch (YC S19) – Sync data from data wareh... by soumyadeb on Thursday November 11, 2021 @11:03PM (#29196206)

Thanks Tejas for your kind words :) We too have nothing short of enormous respect for what you guys have achieved. Looking forward to you and team to push innovation in this space forward.

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