I have a hard time believing VCs pay associates to approach founders if their partners never do any deals based on those introductions.
Insofar as identifying great investors that a founder should treat as more than a check in the bank, I've learned through scar tissue that there's a very good qualifying criteria. Every VC talks a lot about being part of the team and how much they'll help you. The great ones don't bother with all the talk. They just start helping.
The Seed-stage ecosystem is also a really weird one. There's a lot of "tech celebrity" investing that distorts the lens of how the machine really works for everyone else, what's misaligned between how Seed is positioned vs. what Seed funds can actually do based on their constraints and incentives. It was quite the learning process for me and my co-founder.
Elsewhere, associates do a lot of the legwork making sure that a VC can cope with the deluge of investment proposals. If you have access to a partner, by all means, use it. But if you're going around cap-in-hand looking for investment get used to dealing with associates. We see about 40 deals per year and the bulk of those have significant contributions from the VC associates.
Some of these are great and effective, some not so great, some downright terrible. It all depends on the firm and even on that particular associate. There are even firms where it is probably more effective to go through an associate because they can effectively become your champion inside the VC.
Is that still relevant today ?
What PG said was :
> But an associate is not a VC. They have no decision-making power. And while they may introduce startups they like to partners at their firm, the partners discriminate against deals that come to them this way. I don't know of a single VC investment that began with an associate cold-emailing a startup.