I think the point the grandparent is making is that for a corporation, a fine is the price of bad behavior. Corporations don't make moral judgments between good and bad; as far as the company is concerned, they will make $X of profit from the behavior and it will cost $Y in fines, and if $X > $Y they will keep doing it. So for fines less than the profitability of the behavior, governments should just think of them as taxes, revenue-generation sources from continuing to allow the corporation to do whatever it's being fined for.