Uh huh. It also means that every no-talent, former "business guy" with a strong opinion has latched on to the title, because they've realized that declaring themselves a "UX designer" allows them to get hired into plum, boss-everyone-around positions without having to go through the pain of learning how to write code or actually do graphic design.

There are genuinely talented designers out there, but the many of the "cool" kids who have glommed on to the movement in recent months have done little more than read The Design of Everyday Things, written opinionated blog posts (on blogs designed by someone else) and gone to trendy parties. But hey...it's great when there's a profession with vague/undefinable job responsibilities and lots of authority over the product features -- you get to take a disproportionate share of the credit, which makes that next UX Design gig easier to get! Maybe you can even become a product manager!