Right, the "for the location" is important here. It's that they weren't prepared for the cold, not that they couldn't be.

Likewise we could make power stations that could withstand hurricanes, or earthquakes, or tsunamis, and so on. We don't usually though, it's too expensive (not to defend the decision not to weather proof more in this case, it wasn't really that far outside of the expected operating conditions as I understand the situation).