I live in New Orleans, which has some very strict rules about what you can and cannot do when building or renovating in the French Quarter. As a consequence of this, there are multiple businesses that exist mostly to create all the legally-mandated ornamentation. Their work shows up outside the historic district, too.

You don't wanna carve stone, sure, but there's people out there who love sculpting and carving and all the other physical creative work involved in making a pretty building.